BONANZA .... introduction


THE COMMUNICATION FIELD – RADIO, TELEVISION, MAGAZINES, NEWS PAPERS, POSTERS HAVE DEVELOPED UNPRECEDENTED SKILLS IN MASS PERSUATION.THE WORLD HAS PROGRESSED TO THE POINT WHERE ITS MOST POWERFUL FORCE IS PUBLIC OPINION.

THE METABOLISM OF THE WORLD HAS CHANGED; NEW VEHICLES MUST CARRY IDEAS TO IT. WE MUST TALLY OURSELVES WITH GREAT IDEAS AND CARRY THEM TO THE HUMAN BEING.

WE MUST PRACTISE OUR SKILLS ON BEHALF OF SOCIETY. WE MUST NOT JUST BELIEVE IN WHAT WE SEE, WE MUST SEE WHAT WE BELIEVE IN, AND WE MUST POUR A VAST ENERGY INTO THESE CAUSES.

IN THIS CONTEXT, IT IS THE TIME THAT PEOPLE WITH COMMUNICATION SKILLS HAVE A COMPULSION TO PRACTISE THOSE SKILLS AND THESE COMPULSIONS NEED TO BE DIRECTED TOWARDS WORTHY CAUSES, AND ONLY A DEEP BELIEF CAN GENERATE THE UTILITY AND ENERGY THAT GIVES LIFE TO CREATIVE COMMUNICATION.

THESE ARE ALL ABOUT BONANZA.